BA'RA Hotel João Pessoa

Excellent hotel, perfect location. The service is top notch. Very attentive. Food was great. So was the room. The modern architecture is stunning. The roof top pool is nice. The gym is small, but nice equipment. Would for sure stay again.

The Ba’ra Hotel is probably the best hotel in Joao Pessoa. This was our first time staying here, but we had previously visited to dine in their 2 restaurants, and seeing a bit of their infrastructure, I wanted to give them a try. We were not disappointed.
Our room was elegantly designed, although a bit small. The bed is large, and of good quality, but surprisingly not that comfortable, but the linens are incredibly soft—a great quality cotton. The bathroom is large and the shower is even bigger (and the water pressure is great).
The hotel has only been open for about 4 months (since October 2022). I think they are still shaking the bugs out, but their future looks good. The hotel staff are almost all incredible: in the restaurant Iocá, the maitre Murilo and our waitress Valeria were excellent; Guillherme, who works at the reception was able to answer any question I had about the property; the mixologist, Ulisses in Iocá had an encyclopedic knowledge of the art of drink preparation; Luciano, who works as security at the entrance was as charming, friendly and helpful as could be; Aquila, the hostess in Iocá was a wonderful face for the hotel, as she was as friendly as she was professional. There were many employees who I want to praise, but I cannot remember all their names.
Guillherme explained to me that the hotel has 122 rooms; the name “Ba’ra” means “ocean”, the name of their rooftop bar/restaurant, “Orama”, means “view” (both of these words are from the native Tupi language).
The hotel has a kid’s space (really cute!), a rooftop pool (warm water), a 24-hour gym (

This property was a major disappointment, despite their creative advertising on Instagram. We made the mistake of staying here for New Year's, expecting a great experience, but it turned out to be a disaster. The service was incredibly slow, even for just getting a drink in a nearly empty restaurant. They even tried to push us out of our table, claiming it was reserved for someone else, despite us having already paid a substantial amount to stay there. The rooms appeared old, with cheap stucco walls and uncomfortably hard beds. The amenities they offered were of poor quality. Room service took over two hours to arrive, and when it did, they got our order wrong. They promised to provide a free meal to make up for it, but we never received it. The New Year's dinner they advertised as a grand party turned out to have terrible food, and many other guests complained as well. The downstairs restaurant seemed to cater only to elderly guests, while the younger crowd was directed upstairs, but we had to pay an additional fee to access it. At checkout, we were shocked to find that the additional fee for our guest was double what the manager had initially told us. From start to finish, the whole experience was absolutely horrendous, except for a few kind staff members who acknowledged the hotel's shortcomings. There are much better hotels in the area, right on the beach, with fantastic food. If you're looking for a five-star experience, do your research and find one that surpasses this one (which is easy to do as their truly is only one 5 star in this town and it's not this one). Avoi

My wife and I stayed at Bara for a night and had a great sleep and time
Lots of great and positive thing especially the quality Of service and attention of employees

I love this place, service first class. I already miss :)